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23.06.2022

Beurer receives the German Brand Award

In addition to numerous other awards, the German Design Council presents the German Brand Award every year. This title is awarded to the best brands of the year by a select jury. In addition to receiving the "Winner" award in the "Excellent Brands – Health & Pharmaceuticals" category, this year Beurer was also given a "Special Mention" in the "Excellent Brands – Corporate Brand of the Year" category.

With a range of around 500 products, the Beurer brand has been synonymous with health and well-being for many years. Every year, the long-standing Ulm-based company launches around 60 new products onto the market, including not only upgrades of existing products but also new trend-setting innovations. The focus is on continuous innovation combined with a high level of quality; treading water is simply not good enough. This approach is paying off for the brand, and Beurer has been awarded the German Brand Award for the fifth time. This year, the Ulm-based health specialist received a special accolade: the company was also given a "Special Mention" in the "Excellent Brands – Corporate Brand of the Year" category.

Der German Brand Award
The German Design Council is an independent and international institution which was founded in 1953 by the Federation of German Industries and several leading companies at the initiative of the German Bundestag. It supports companies in efficiently communicating their design and brand expertise, while at the same time aiming to strengthen the general public's understanding of design.

The German Brand Institute, which was set up by the German Design Council and the GMK brand consultancy, is the awarding authority. Its aim is to emphasise the importance of the brand as a decisive factor for the success of companies in the national and international competitive environment.

The jury is made up of independent, interdisciplinary experts from the fields of business, science, consulting, services and agencies. The submissions are evaluated according to the criteria of originality and brand characteristics, brand identity, differentiation from the competition and target group relevance. Brand management should take into account issues such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand identity, the consistency of the brand experience and economic success also play a key role in the judging process.