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Kerstin Glanzer, Head of Marketing at Beurer, was delighted to receive the special "German Iconic Brand" award recently from Florian Scholzen on behalf of the PLUS X AWARD. The award recognises the company's unwavering steadfastness and sustained focus on upholding brand values, held in high regard by end consumers in Germany for decades.

Healthy teeth and fresh oral hygiene not only boost your well-being, but also ensure you make an unforgettable first impression. Daily dental care is essential for this. Beurer will be attending the IFA from 1 to 5 September 2023, exhibiting electric toothbrushes for the first time as a new highlight in its range.

It's "hygge" time again! Ulm-based health specialist Beurer will be at IFA, Stand 216 in Hall 4.1, presenting its HomeLine which has been expanded with three innovative new products. The range previously consisted of the MG 330 Shiatsu massage seat cover, FM 120 foot massager and LR 401 WIFI air purifier. Coinciding with the start of the trade fair, Beurer is adding the LB 200 and LB 300 Plus air humidifiers as well as the LA 35 aroma diffuser to this product line.

Fleecy soft, designed in modern grey and – most importantly – the upper and undersides made from 80-100% recycled material. With the new Beurer "Green Planet" series, which consists of a heat pad, a heated overblanket and a heated underblanket, you can now enjoy moments of well-being even more sustainably. Beurer will be presenting the products from 1 to 5 September 2023 at the IFA in Berlin. These products are the result of around two years of work in developing an extensive sustainability strategy – from the idea, to the use of recycled materials, to compact recycled packaging.

"Free in everyday life. Safe in an emergency." – That's exactly what is offered by the new EC 70 SafePlus emergency wristband from Ulm-based health specialist Beurer, with "caera" app included. It supports those people who wish to live independently, but are at increased risk in everyday situations due to age or a disability. The topic has already been very positively received as part of this year's IMB (IFA Innovations Media Briefing). Beurer is focusing on the emergency wristband again at IFA in Berlin. As part of the Beurer press conference that took place on 1 September 2023 at the Beurer stand in Hall 4.1, Stand 216, Managing Director Sebastian Kebbe and the team once again drew attention to the topic.

EMS stands for electromyostimulation, a popular and effective form of training which delivers external pulses of additional stimulation to individually targeted muscles in order to increase training intensity. Antelope by Beurer offers next-level EMS training that is effective, flexible and convenient, and which you can do whenever and wherever you want. The new EMS suits and tank tops in the Evolution series, as well as the corefit I abdominal toning belt and corefit II abdominal and back toning belt will be presented at IFA 2023.

Beards and hair: it all needs to be taken care of! The Beurer MenCare range equips men with the right tools for the job. Consisting of a total of five products which all feature high-quality design, you will find what you need to keep beards and hair expertly styled, and body hair precisely trimmed to you preference. Beurer will be exhibiting the new styling series at IFA from 1 to 5 September 2023.

Women are as vibrant and diverse as life itself. But one thing connects them all: their cycle and awareness of their own body. With "Woman's Life", Beurer is offering sophisticated solutions that support women at different stages of their lives – featuring innovative products as well as exciting topics and inspiration. Beurer is presenting the range from 1 to 5 September 2023 at IFA in Berlin.

The summer holiday season is already in full swing and that means it's the season for travel. Frequent travellers often don't have much space in their suitcases! Families in particular often face a major challenge in deciding what is small and important enough to take with them on a big trip. Beurer has a few tips on essentials for a travel first-aid kit and your family's baggage.

Our climate is something that affects us all. Protecting our environment and conserving resources are among the greatest challenges of our time. Beurer is aware of its responsibility for the future and has developed a comprehensive sustainability strategy over the past two years – both at the product level and across the board at the company level. The Ulm-based company will be presenting its first sustainable product range at the Innovations Media Briefing (IMB) on 5 July. If heat pads, heated overblankets, and heated underblankets have the suffix "Green Planet," this indicates that recycled materials have been used.