Bodyfit from 1987

When Beurer was able to look back on a considerable market share (approx. 75%) in the field of heat products in the early 1980s, demand for the existing segment was slowly stagnating. In order to counter this development, Beurer added the new "BodyFit" product groups to its range. At that time, these included massage devices, infrared lamps and blood pressure monitors. As a special highlight, Eberhard Gienger, world champion on high bar, became the advertising medium for the BodyFit line.