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100 years of Beurer: from a heat pad producer to a digital health specialist
1919. Right after the end of the First World War. In a bedroom in Ulm, the married couple Käthe and Eugen Beurer had a simple question – what can we do with two sewing machines to ensure we can make a living when it's cold and dark outside and bring a bit more warmth into people's lives? The idea to produce electric heat pads resulted in the business being registered in that same year. The foundation for Beurer had been laid. One hundred years later, the Swabian family business has become a globally operating company with over 1000 employees, 500 products and its own app range. The anniversary year is being celebrated with various events at the headquarters in Ulm, Berlin and around the world at the subsidiaries.
Retail industry trusts in Beurer - Plus X Award: for the fourth time, Beurer is specialist retail brand of the year
The German retail industry had the opportunity to vote for their favourite brand up to the beginning of January in a survey initiated by the Plus X Award. For the fourth time in a row, Beurer was awarded the honour of "Specialist Retail Brand of the Year" in the field of "Health & Personal Care" on the basis of this questionnaire. This confirms once again the excellent, long-term collaboration between Beurer and its retail partners.
Marketing at the highest level: Beurer is “Best of DMV 2018”
As winner of the "Marketing Preis 2017" award from the Marketingclub Ulm/ Neu-Ulm, Beurer was nominated for the honour "Best of DMV 2018". The award is given out by Deutscher Marketing Verband e.V. (German marketing association) and honours Germany's best regional marketing award winner. Once again, Beurer managed to impress the jury and won out over the competition. The Ulm-based health specialist received the award at the 45th Deutscher Marketing Tag (German Marketing Day) in Hanover on 6 December.
Breaking the cycle of pain – Kaia Health and Beurer collaborate to tackle back pain
Whether it's sitting down for long periods of time, placing excessive or incorrect strain on your back, moving too little, or stress – the cause of back pain can often be found in our everyday lives. The Munich-based start-up Kaia Health has developed a medical app designed to effectively tackle chronic back pain. Beurer is taking part with an exclusive bundle of products, and is adding selected heat and TENS devices to its comprehensive range.
Beurer named “brand of the century” for blood pressure monitors
For the first time the "DEUTSCHE STANDARDS – Marken des Jahrhunderts 2019" (German standards – brands of the century) are appearing under the umbrella of the publishing group ZEIT Verlagsgruppe. The book première of the new edition was held on 14 November in Frankfurt. There, Dr Florian Langenscheidt, publisher of the brand compendium, presented Beurer Managing Director Georg Walkenbach with the renowned award for the blood pressure monitors product category.
MEDICA 2018: WL 50 wake up light - bring the sunrise right into your bedroom
Gone are the days of a noisy alarm abruptly tearing you from your sleep. The new Beurer WL 50 wake up light helps to wake you up gently, in harmony with your natural sleep rhythm. The secret is a soft light, which creates the effect of the rising sun with its colours. This enables a relaxed start to the morning. The WL 50 can also be used as a sleeping aid or a mood light. Beurer is presenting the new wake up light with all its smart features at MEDICA 2018.
MEDICA 2018: Two new Beurer devices offer reliable and comfortable blood pressure measurement
High blood pressure is among the most prominent health risks of our time. In the majority of cases, high blood pressure is only discovered by chance as there are hardly any early warning signs for hypertension. Those affected can feel well for years, so it's important to check your blood pressure regularly to avoid irreparable damage. At MEDICA in Düsseldorf from 12 to 15 November 2018, Beurer will be showcasing a new blood pressure monitor for the upper arm and for the wrist.
MEDICA 2018: PhysioLine - Regeneration and relaxation
Exercise keeps you fit, strengthens your muscles and helps to reduce stress. However, the recovery and regeneration phases are
just as important as your workout efforts. Whether you have tired legs, problems with your Achilles tendons or hardened fasciae, with the Beurer PhysioLine you can very easily treat these problems at home, or you can use the devices in combination with physiotherapy. The new product range will be on show at MEDICA from 12 to 15 November 2018 in Düsseldorf.
MEDICA 2018: Ovulation thermometer with app for state-of-the-art cycle tracking and natural family planning
The new Beurer ovulation thermometer, together with the app developed by the health tech start-up Ovy, open up entirely new possibilities for women who are planning a pregnancy or would like to track their monthly cycle. The state-of-the-art temperature measurement technology is able to calculate the ovulation day, fertile window and next period. This makes family planning
child's play – without the need for hormones or expensive treatment. The ovulation thermometer and app will be presented at MEDICA from 12 to 15 November 2018.
MEDICA 2018: A world innovation - the EM 95 Bluetooth® muscle stimulation device – EMS homeSTUDIO for exercising like a pro at home
Lots of us dream of having a toned body, more endurance and power, and regular exercise despite the stress of everyday life. This dream is within easy reach in the comfort of your home with the Beurer EM 95 Bluetooth® muscle stimulation device – EMS homeSTUDIO. EMS training has so far been extremely difficult to find outside of gyms and is quite costly. However, the new
high-end device in combination with the "beurer EMS HomeStudio" app means you can now benefit from this professional fitness programme at any time, from anywhere – whether at home or at the park.