Beurer honoured with the German Brand Award 2025

Beurer has been honoured with the prestigious German Brand Award for the eighth time in a row and been crowned the "Winner" in the "Excellent Brands – Health & Pharmaceuticals" category. In presenting this award, the German Design Council's independent expert committee recognised the outstanding brand management work conducted by the traditional Ulm-based company.

In the "Excellent Brands" category, the panel of experts analysed and evaluated the entry according to the criteria of brand quality, brand management, design, and impact. "For some years now we have been implementing a consistent brand strategy that combines innovations with customer closeness," says Kerstin Glanzer, Head of Marketing at Beurer GmbH. "I'm delighted that our efforts to create a consistent brand experience have once again been honoured with the German Brand Award."

Beurer pursues a holistic brand strategy, which is reflected in wide-ranging 360-degree campaigns. The focus is increasingly on TV campaigns with commercials on many channels and streaming platforms. Utilising these and additional communication channels, Beurer connects with diverse target audiences, thus purposefully enhancing brand visibility.

The German Brand Award has one of the broadest reaches of all marketing prizes. Its aim is to emphasise the importance of the brand as a decisive factor for ensuring the success of companies in the national and international competitive environment.

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