"Love Your Pet": Beurer introduces a product range for pets

Beurer is expanding its portfolio to include the new area of "Love Your Pet by beurer". With this new range, the company is now bringing its customary high quality to the pet world as well. To begin with, the new category will include six products covering fur care, weight, massage and heat – specially developed for pets.

For over 100 years, Beurer has been supporting people on their journey towards a healthy lifestyle. Today, pets are part and parcel of everyday life for many people – they consider them to be real members of the family. That's why Beurer is taking the next logical step and is now applying its expertise to the field of pet care – with a focus on quality, safety, and products that are suitable for everyday use.

The products come with a two-year guarantee, are easy to clean and designed to last. The heating elements of the heat products are waterproof (IPX7), while the covers are machine-washable and have cable bite protection. The range is aimed at quality-conscious pet owners who value safety, comfort and functionality.

Great opportunities for retailers

Thanks to the combination of high brand awareness, proven product quality and growing demand in the pet segment, the new product range represents a great sales opportunity for specialist retailers. The modern, eye-catching product design with the new "Love Your Pet" visual makes them highly recognisable in the retail area and fosters trust with the target group.

With the claim "Made By Us, Loved By Pets", Beurer is underlining the emotional bond between humans and animals while also positioning itself as a provider of high-quality products for pets.

All new Beurer products will be on display at the IFA from 5 to 9 September 2025 in Hall 4.1, stand 112.

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