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True to the motto: "Freedom in everyday life, safety in an emergency," Beurer will be presenting its new EC 70 Emergency Wristband at the Innovations Media Briefing (IMB) in Berlin on 5 July 2023. In the future, the health specialist aims to help anyone who wants to live their life independently, but is uneasy in everyday situations due to age-related infirmity or a disability.

50 midwives and the parents under their care tested the BY 40 Electric Breast Pump for daily use, usability and general handling between March and May 2023. 98 percent of the midwives recommend the Beurer Breast Pump.

In 2023, the German Design Council is presenting Beurer with the German Brand Award for the sixth time and honouring the company for its excellent brand management. Beurer is the "Winner" in the "Excellent Brands – Corporate Brand of the Year" category and is receiving a "Special Mention" in the "Excellent Brands – Health & Pharmaceuticals" category.

The new TV campaign from Beurer, the Ulm-based health specialist, will be launched on 9 June 2023. True to the motto "Enjoy the moment without any scratching," the TV advert will be broadcast until 31 August 2023 in Germany and the Netherlands. The theme of the advert is ideal for the summer and garden party season and it draws attention to the product range of insect bite healers.

The climate crisis is one of the greatest challenges of our time. As an international company, Beurer is aware of its responsibility for the future and would like to play a role in ensuring that future generations can also live in a healthy world. The Ulm-based health specialist Beurer has devoted a large amount of attention to these topics over the past two years and has created a comprehensive sustainability strategy just in time for World Environment Day on 5 June. The first sustainability report with reference to the GRI Standards has now been published. It focuses on goals relating to climate protection, the circular economy, and social responsibility.

Beurer continues to grow and has founded a new subsidiary in the Netherlands, based in Amsterdam. With Beurer Benelux, the German health specialist is expanding its sales and service structure for the countries of Belgium, the Netherlands and Luxembourg to serve the European market even better.

The MG 330 Shiatsu Massage Seat Cover and the FM 120 2-in-1 Shiatsu Foot Massager received two awards in 2023. The jury of the renowned Red Dot Design Award awarded prizes to the two products from the new Beurer "HomeLine" for their outstanding design quality. Beurer is also delighted to receive the German Innovation Award "Special Mention" in the "Excellence in Business to Customer - Medical & Health" category. The prize, which was created by the German Federal Council, is awarded to products and solutions that offer added value compared to previous solutions and impress with well-thought-out elements and original approaches.

Blood is pumped through our bodies with every heartbeat. Blood pressure reflects the pressure which the blood exerts on the blood vessels from the inside. It can provide information about health and illness. High blood pressure is the number one risk factor for cardiovascular diseases. The diagnosis hits many people unexpectedly, because hypertension is often gradual and rarely manifests itself through specific symptoms. If left untreated, it can result in stroke or heart attack. High blood pressure cannot be cured, but those who suffer from it can keep their values under control with medication and a healthy lifestyle. For World Hypertension Day on 17 May, the Deutsche Hochdruckliga e.V. (German Hypertension Society) is raising awareness of how important regular blood pressure monitoring is with the motto "Dranbleiben, bitte!" ("Please keep it up!").

This year, Germany will celebrate Mother's Day on 14 May. It's the perfect opportunity to say "thank you" to your mother with a small gift. The Beurer range includes a wide range of small gadgets that are perfect companions both at home and on the move.

Many people set themselves motivational goals, especially in the first half of the year. Often, the focus is on their weight. Some want to achieve the perfect figure for summer, others simply want to maintain their weight, exercise sufficiently or pay more attention to nutrition. In any case, knowing your precise body values can help you in achieving your goals. The new BF 500 Super Black Edition Diagnostic Bathroom Scale and the BF 980 WIFI with app connection help you to maintain an overview.