The customary Beurer quality is now also available for pets

For some time now, pets have been more than just human companions. We celebrate their birthdays, take them on holiday and even make them into small social media stars. No wonder, then, that we want to give them the same care as we give ourselves. "Love Your Pet by beurer" was born out of this idea. With this new product category, Beurer is now bringing its proven quality to the world of pets.

In line with its motto "Made By Us, Loved By Pets", the new Beurer PetCare range offers products that have been tailored specifically to the needs of pets – robust, easy to care for and designed with real attention to detail. Whether it's a gentle massage, professional fur care or cosy heat products, the new range blends functionality with an animal-friendly design.

"The idea for 'Love Your Pet by beurer' came directly from our customers. Many of them told us how much their cats and dogs love our heat products. This inspired us to develop a dedicated product line specifically for cats, dogs and other animals. Pets are an integral part of the family, so we care about their well-being as much as the well-being of humans," says Kerstin Glanzer, Head of Marketing at Beurer.

Six PetCare products to begin with

The new range will include six products to begin with. They have been designed specifically for pets, come with a two-year guarantee and are easy to clean. The "Buddy" Massager provides a gentle kneading massage for soothing relaxation, while the "Fluffy" Fur Trimmer is a particularly quiet device for professional fur care. The "Polly" Multifunctional Pet Scale is a versatile tool thanks to its removable weighing pan. Snuggly warmth is provided by the cosy "Lilli" Heated Pet Mat for smaller pets and "Sammy" Heated Pet Mat for medium-sized to large pets. The "Kira" Heated Bed with padded rim provides pets with the perfect place to relax and unwind. All three heat products not only come with cable bite protection,
they are also scratch-resistant, the heating elements are waterproof to IPX7 and the covers are machine-washable at 30 degrees.

All new Beurer products will be on display at the IFA from 5 to 9 September 2025 in Hall 4.1, stand 112.

The following images may only be used freely by the press to report on our company and our products, provided that the following copyright notice is clearly visible when they are used: Beurer GmbH