Beurer presents new brand claim “healthy. life. style."

At IFA 2025, Beurer will be showcasing its new brand claim "healthy. life. style." as part of its revamped brand communications. The claim sums up how the traditional company has evolved over time. Today, Beurer represents much more than just functional healthcare products – the brand embodies a modern lifestyle tailored to the needs of the individual.

The new brand claim "healthy. life. style." replaces the previous claim "Health and well-being", which has been used for decades. Through constant innovations and by expanding its product range, Beurer has grown beyond its core areas of health and well-being. The new claim conveys this change to the outside world and enables people to experience it emotionally.

"healthy": Beurer is synonymous with products that support people's health.

"life": Beurer's wide range covers many areas of daily life and helps people with their everyday routine.

"style": Beurer's products aren't just innovative and functional, they also impress with their design – making them perfect for a modern lifestyle.

"The claim 'healthy. life. style.' brings our brand values into a new era. It combines our core area of health with a focus on design and lifestyle – which is precisely what sets our brand apart today," says Kerstin Glanzer, Head of Marketing at Beurer.

Beurer gets a sound logo for the first time

The new brand claim also paves the way for realigned visual language, which in future will emphasise the lifestyle aspect. In keeping with this approach, the Beurer brand is getting a sound logo for the first time, which will make the brand more recognisable in moving image content in future.

All new Beurer products will be on display at the IFA from 5 to 9 September 2025 in Hall 4.1, stand 112.

The following images may only be used freely by the press to report on our company and our products, provided that the following copyright notice is clearly visible when they are used: Beurer GmbH