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Every day we are faced from all sides with many influences around us, which we are aware of to a greater or lesser extent. To process all of these sensations and reclaim our minds for ourselves, we need to take time out to clear our heads. Instead of thinking "higher, faster, further", slowing down, mindfulness and serenity as priorities are becoming increasingly popular. At the IFA, Beurer will show from 31 August to 5 September how you can create an oasis of well-being within your own four walls. Air and light are also part of the process.

Health is a major trend this millennium; a person's body is increasingly considered a temple that must be looked after. Against this backdrop, EMS training is becoming more and more popular. It was previously extremely difficult to find outside of gyms and was quite costly. However, the hectic pace of work and family life sometimes means that there simply isn't enough time to go to the gym. As we increasingly become a digital society, new possibilities and ways to supplement existing offers are also coming to the fore in this sector. As a result, the demand for tailored programmes is increasing. Beurer is mastering all these trends with a single product: The EMS homeStudio for tailored EMS training, anywhere and at any time.

If you're looking for a radiant complexion, smooth skin and toned curves, Beurer's professional products provide you with your own beauty salon at home: the FC 49 facial brush, the FC 55 Pureo Complete Cleansing powered body brush, and the cellulite releaZer. The Ulm-based company will be showcasing these and other beauty innovations at its booth at the IFA in Berlin from 31 August to 5 September.

Long-term stress is on the rise due to the constant pressure to perform, the need to be reachable at all times, and overworking. As a result, the number of sick days taken due to mental ill health has almost tripled since the mid-1990s. In order to take a more relaxed approach to the hectic pace of everyday life, it is crucial to recharge your mind as well as your body. One way of reducing stress is to perform conscious breathing exercises. At the IFA from 31 August to 5 September in Berlin, Beurer will showcase its stress releaZer and associated "beurer CalmDown" app – innovative relaxation aids based on breathing exercises.

The HK 37 To Go heated tube scarf is a practical yet stylish accessory for when it's chilly outside. The exterior boasts a stylish cable-knit design while the inner lining is fleecy and, with an integrated powerbank, your neck is kept warm at three cosy temperature settings. Beurer will be proud to present the newest product in the Heat To Go range at the IFA in Berlin from 31 August to 5 September.

The Achilles tendon is the strongest tendon in the human body. However, overstressing and incorrect stressing may result in problems in this area. At the IFA 2018, Beurer is presenting its new FM 200 Achillomed^®, which can relieve such problems with the Achilles tendon with a soothing massage.