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According to the German Hypertension Society, high blood pressure is the number one risk factor for cardiovascular diseases. In Germany, roughly one in three adults experiences hypertension – amongst those over 70, this is actually three in four people. One difficulty is that hypertension is generally not recognisable through specific symptoms. Therefore, regular self-monitoring is recommended. Beurer has added a new wrist blood pressure monitor with innovative functions for precise measurement to its range.

The Ulm-based family-run company Beurer is now working together with Barbara Becker. As a specialist in health and well-being with over 100 years of experience, Beurer has outstanding expertise – including in the area of well-being and self-care. With its special products with a high-quality design, the Ulm-based company finds simple ways to make life more pleasant, offering the best solution for every area and any training session. One person who can appreciate our expertise is the self-made fashion, beauty and fitness entrepreneur and mother of two Barbara Becker. In addition, she perfectly complements Beurer's philosophy. She also knows what it takes to feel good in your own skin and to look after your body properly. In her many videos, she gives tips and tricks for how to use certain exercises to relax your body. Using this advice, anyone can enjoy a little moment just to themselves.

Be it the result of age, career or an accident: difficulty hearing is a widespread problem which naturally worsens with age. Thanks to sophisticated technology, those affected can enjoy a big boost to their quality of life. Beurer has developed a new range of digital hearing amplifiers designed to assist the user in their everyday life. What's more, people who suspect they have lost their hearing can visit a web page and check their hearing themselves in a free online hearing test. This page also provides tips on hearing amplifiers.

Your skin sometimes needs a little extra care, especially in the cold season. Beurer has now added a new helper to its range of home beauty products to make you feel like you're at a professional beauty clinic. The FC 41 Power deep pore cleanser uses vacuum technology to cleanse deep into the pores and leaves your facial skin looking radiant.

The current coronavirus pandemic is presenting major challenges to many companies. However, it is in times of crisis when Europe's close economic links become particularly apparent. The coronavirus investment programmes approved by the EU are also helping German SMEs. Hungary is supporting Beurer with a total of 1.36 million euros for its project to set up and expand a European production plant for the manufacture of medical devices. Completion is planned for the second half of 2021.

Anyone suffering from muscle tension, pain or fatigue can now combat these problems themselves, using targeted trigger point massage. The new MG 180 Deep tissue massager is very easy to handle, and can even be used without another person to assist you.

Mountaineers, amateur pilots and alpine athletes know this only too well – with each metre of altitude gained, the air becomes thinner, with less oxygen. Each day, the human body needs oxygen to keep the cells in the body alive. A healthy person has oxygen saturation between 94 and 99 percent. The oxygen content in your blood may fall due to sport at altitude, or also due to illness or the effect of medication. Your vital signs should therefore be monitored regularly. Beurer is offering two new pulse oximeters to determine oxygen saturation and pulse.

Ulm-based healthcare specialist Beurer takes third place in the SME Digital Transformation category of the Digital Champions Award. This accolade demonstrates that, among German SMEs, the Ulm-based market leader is a pioneer in digitalisation as well as other fields.

Regardless of how long the female cycle lasts, women only have a few days a month where they have a chance of becoming pregnant. The probability of this occurring naturally at the first attempt is around 33% for couples under 25 years of age. The new "pearl by Beurer" OT 80 fertility set helps women fulfil a desire to have children through a home hormone analysis and plan a pregnancy in a targeted manner, or better understand their own monthly cycle. The set consists of ovulation test strips and, in combination with the "pearl Fertility" app, allows women to individually predict ovulation and fertile days.

Electrostimulation is a clinically tested and proven self-therapy technique against pain that works without medication. Its operating principle is based on the imitation of impulses produced by our bodies, which are transferred through the skin to nerve and muscle fibres via electrodes, and thereby aid pain relief. With the EM 59 Heat, Beurer is launching a new TENS/EMS device with heat function to successfully treat discomfort without medication. Anyone wanting a particularly practical TENS/EMS treatment should opt for the new EM 70 Wireless with its wireless control unit.