Beurer expands BiteX family – New revenue opportunities for retailers for the 2026 mosquito season

Just in time for the start of the mosquito season, Beurer is launching the new Insect Bite Healer BiteX Go and BiteX Max. This provides even more choice for different customer needs and offers retailers a broader range for additional sales potential during the seasonal business.

With the introduction of the new models, Beurer is consolidating its popular insect bite healers under the name BiteX. From now on, BiteX Max (model BR 115) and BiteX Go (BR 75) will join the existing models BiteX Day & Night (BR 90), BiteX Original (BR 60), and BiteX Travel (BR 10) to form a clearly structured product family, giving customers the choice of which product best suits their everyday routine.

Premium model with powerful battery

The new BiteX Max offers strong selling points for retailers: including a powerful lithium-ion battery that can be conveniently charged via USB-C, two programmes, and an additional, switchable second heating ring. For precise usage even in the dark, the patented BiteSpotLight is integrated, while an automatic switch-off after two minutes provides extra safety.

Always with you: BiteX Go for your smartphone

The BiteX Go is an ultra-compact companion, for example on your keyring. It works without battery, rechargeable battery, or app and is operated directly on the smartphone. Simply plug it into the smartphone's USB-C port and you're ready to go. The BiteX Go also offers two programmes and the integrated BiteSpotLight.

With BiteX, the perfect device for every need

Among the successful battery-operated Beurer insect bite healers, the BiteX Day & Night positions itself as the premium model. It offers two different programmes – for more sensitive skin or regular use. With the practical, switchable LED light, bites can be treated quickly and easily even in the dark.

The all-rounder for the whole family is the handy BiteX Original. Here, retailers benefit from an attractive 12-unit sales display, which is perfect for placement at the checkout area. Displays are also available for the BiteX models Max, Day & Night, and Go.

The BiteX Travel stands out thanks to its extra compact design with a single programme. Thanks to the practical carabiner hook, the model is particularly suitable for outdoor enthusiasts, such as on hiking tours and for other outdoor activities.

Five models for different needs

With a total of five models, the BiteX family covers different usage needs and price categories. This allows retailers to offer their customers exactly the model that fits their personal everyday routine – from the ultra-small helper on the keyring to the comfortable premium solution.

Regardless of the model: All BiteX models are medical devices that are completely free from chemical substances. They help to effectively relieve the itching caused by insect bites and stings through targeted heat – a benefit that has been clinically proven* – and are also suitable for children from 3 years of age, during pregnancy, and for diabetics. In addition, Beurer offers a five-year guarantee on the models – a clear promise of quality and durability.

*Further information on the clinical study: www.beurer.com/br-study

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