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16/12/2019

Soothing deep relaxation for at home

Escaping the hustle and bustle of daily life is not always easy. This makes short breaks all the more important. Yoga offers an opportunity for conscious relaxation and better self-awareness. With the new MG 280 yoga and stretching mat, Beurer brings the yoga studio to your home, enabling gentle stretching exercises after training. In addition, the Ulm-based health specialist's range now features the MG 153 4D neck massager, for an authentic deeply relaxing neck massage.

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11/12/2019

Beurer acquires fitness technology provider Antelope

Ulm-based health specialist Beurer has acquired the Frankfurt-based fitness start-up Antelope. Antelope is known for its performance-enhancing sportswear with integrated electrodes for mobile electrostimulation. As a manufacturer of electrostimulation devices, Beurer GmbH brings a great deal of expertise and experience to the collaboration. In the future, new products in the area of fitness and performance enhancement will be developed together.

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06/12/2019

SignatureLine: new collection of scales with a truly distinctive design

The Beurer SignatureLine range boasts an exclusive selection of personal bathroom scales, which outshine the competition thanks to timeless colours, simple designs and illuminated XXL displays. The scales are available now in two sizes and three finishes, and comprise a total of nine models, with extra-high weight capacity of up to 200 kg. With their distinctive look, each of the scales is sure to be a real eye-catcher in the bathroom.

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03/12/2019

How a long-standing company like Beurer is battling the influx of cheap products on the Internet

It has been 100 years since Beurer was founded, and a huge amount has changed during this time. Back then, everything revolved around surviving in the wake of the First World War and the economic crisis. But now, long-standing companies like Beurer have to confront completely different challenges: globalisation and the Internet – a blessing and a curse at the same time. Beurer is taking advantage of being able to market its products via all manner of channels – increasingly online as well – all around the world. Nevertheless, the Internet has hidden risks: more and more unknown brands are flooding the online market
with goods that are often much poorer in quality and come with dubious top ratings.

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25/11/2019

Bringing innovation to women’s health – Hormone charting at home is now possible, get pregnant faster with “Pearl by Beurer”

As a strategic investor and health specialist Beurer has partnered with Colorimetrix. The Munich-based start-up company has developed a system to help women track their hormones at home, understand their cycle and help them get pregnant faster. Pearl Fertility consist on a mobile app powered by the Colorimetrix technology and a testing kit "Pearl by Beurer". The kit allows women wishing to have children to track their hormones, anticipate ovulation and find the clinically proven fertile days. Beurer provides support with procurement, distribution and marketing. The product is expected to come onto Beurer's distribution channels in early 2020, under the name OT 80 "Pearl by Beurer".

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17/11/2019

MEDICA 2019: maremed® – Stay healthy at home, just like at the seaside

Beurer is presenting its new sea air simulator, the maremed®, at MEDICA in Düsseldorf from 18 to 21 November 2019. The device enriches the air by atomising sea salt. The high salt and mineral content has a positive effect on the airways. With the maremed®, Beurer is introducing a perfectly coordinated system for home use to the market.

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17/11/2019

MEDICA 2019: A healthier back with the PC 100 PostureControl smart clip

Back problems are one of the most widespread issues of all time; nearly one in three adults experiences back pain. One of the main causes for this is remaining in a static sitting position for prolonged periods. Beurer is now combating this problem together with the Rosenheim-based start-up 8sense, and is introducing the PC 100 PostureControl back trainer and app at MEDICA, held from 18 to 21 November 2019 in Düsseldorf.

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17/11/2019

MEDICA 2019: Blood pressure and heart rhythm at a glance

According to the German Hypertension Society, high blood pressure is the leading risk factor for cardiovascular diseases. In Germany, roughly one in three adults experiences hypertension – amongst those over 70, this is actually three in four people. A particular difficulty is that hypertension is generally not recognisable through specific symptoms – which is why high blood pressure is often described as the "silent killer". At MEDICA in Düsseldorf from 18 to 21 November 2019, Beurer is introducing a range of new devices which use innovative functions to help users keep an eye on their heart health at all times.

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17/11/2019

MEDICA 2019: Clear airways for the littlest ones – Beurer expands BabyCare range

Coughing, sniffles, hoarseness: if your child is ill, it can be a very stressful time for both the children and parents. This is where products which not only provide fast relief but are also easy to use come into their own. At MEDICA, Beurer is presenting a nasal aspirator and two nebulisers in the Kids version, providing clear airways for babies and small children.

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17/11/2019

MEDICA 2019: Bringing innovation to women’s health – Hormone charting at home is now possible, get pregnant faster with “Pearl by Beurer”

As a strategic investor and health specialist Beurer has partnered with Colorimetrix. The Munich-based start-up company has developed a system to help women track their hormones at home, understand their cycle and help them get pregnant faster. Pearl Fertility consist on a mobile app powered by the Colorimetrix technology and a testing kit "Pearl by Beurer". The kit allows women wishing to have children to track their hormones, anticipate ovulation and find the clinically proven fertile days. Beurer provides support with procurement, distribution and marketing. The product is expected to come onto Beurer's distribution channels in early 2020, under the name OT 80 "Pearl by Beurer". Get an early sneak-peek of the "Pearl by Beurer" kit and the "Pearl Fertility" app at MEDICA from 18 to 21 November 2019 in Dusseldorf.

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