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Germany celebrates Dental Health Day on the 25th of September, placing the spotlight on the importance of good oral hygiene. The new electric sonic toothbrushes from Beurer can play an important role in this. as they combine modern dental care with sustainable materials.

Ever since it was launched, the Beurer Academy has made a name for itself as a valuable training platform for specialist retailers and a channel for communicating exciting news and insights. At IFA 2025, Beurer will be presenting a handy update to the innovative platform. As part of this, a comprehensive download function for assets is now available, which can conveniently be used via smartphone or desktop.

With the HT 100 5-in-1 Multistyler, Beurer is launching a true all-rounder at IFA 2025. The powerful premium device combines five styling functions in one compact tool – for personalised looks and professional results.

With the LV 500 PureFlow, Beurer is bringing an innovative 2-in-1 device to IFA 2025 which combines an air purifier and fan in a modern design. It ensures clean air and pleasant cooling on hot days, all year round.

At IFA 2025, Beurer will be showcasing its new brand claim "healthy. life. style." as part of its revamped brand communications. The claim sums up how the traditional company has evolved over time. Today, Beurer represents much more than just functional healthcare products – the brand embodies a modern lifestyle tailored to the needs of the individual.

Beurer will be launching new heat products at IFA 2025: The HK 77 "Heaty" Cordless Battery-Operated Heating Pad available in six colours, and the HD 65 Dark Grey and HD 82 Heated Overblankets in the fluffy "Helsinki" and "Stockholm" variants. They offer the perfect level of heat for any situation in day-to-day life.

A radiant smile and good oral health are part and parcel of a modern, healthy lifestyle. In keeping with this philosophy, Beurer will be presenting its sustainable electric sonic toothbrushes, which are now available from retailers, at the IFA in Berlin from 5 to 9 September 2025.

Beurer is expanding its portfolio to include the new area of "Love Your Pet by beurer". With this new range, the company is now bringing its customary high quality to the pet world as well. To begin with, the new category will include six products covering fur care, weight, massage and heat – specially developed for pets.

For some time now, pets have been more than just human companions. We celebrate their birthdays, take them on holiday and even make them into small social media stars. No wonder, then, that we want to give them the same care as we give ourselves. "Love Your Pet by beurer" was born out of this idea. With this new product category, Beurer is now bringing its proven quality to the world of pets.

Beurer has been honoured with the prestigious German Brand Award for the eighth time in a row and been crowned the "Winner" in the "Excellent Brands – Health & Pharmaceuticals" category. In presenting this award, the German Design Council's independent expert committee recognised the outstanding brand management work conducted by the traditional Ulm-based company.