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05/09/2025

Beurer Academy: Handy asset download area now available

Ever since it was launched, the Beurer Academy has made a name for itself as a valuable training platform for specialist retailers and a channel for communicating exciting news and insights. At IFA 2025, Beurer will be presenting a handy update to the innovative platform. As part of this, a comprehensive download function for assets is now available, which can conveniently be used via smartphone or desktop.

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05/09/2025

The new Beurer HT 100 5-in-1 Multistyler – premium styling results with any look

With the HT 100 5-in-1 Multistyler, Beurer is launching a true all-rounder at IFA 2025. The powerful premium device combines five styling functions in one compact tool – for personalised looks and professional results.

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05/09/2025

Innovative 2-in-1 device: Beurer LV 500 PureFlow combines air purifier and fan

With the LV 500 PureFlow, Beurer is bringing an innovative 2-in-1 device to IFA 2025 which combines an air purifier and fan in a modern design. It ensures clean air and pleasant cooling on hot days, all year round.

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05/09/2025

Beurer presents new brand claim “healthy. life. style."

At IFA 2025, Beurer will be showcasing its new brand claim "healthy. life. style." as part of its revamped brand communications. The claim sums up how the traditional company has evolved over time. Today, Beurer represents much more than just functional healthcare products – the brand embodies a modern lifestyle tailored to the needs of the individual.

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05/09/2025

New Beurer heat products provide blissful moments of well-being

Beurer will be launching new heat products at IFA 2025: The HK 77 "Heaty" Cordless Battery-Operated Heating Pad available in six colours, and the HD 65 Dark Grey and HD 82 Heated Overblankets in the fluffy "Helsinki" and "Stockholm" variants. They offer the perfect level of heat for any situation in day-to-day life.

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05/09/2025

New Beurer sonic toothbrushes focus on sustainability

A radiant smile and good oral health are part and parcel of a modern, healthy lifestyle. In keeping with this philosophy, Beurer will be presenting its sustainable electric sonic toothbrushes, which are now available from retailers, at the IFA in Berlin from 5 to 9 September 2025.

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05/09/2025

"Love Your Pet": Beurer introduces a product range for pets

Beurer is expanding its portfolio to include the new area of "Love Your Pet by beurer". With this new range, the company is now bringing its customary high quality to the pet world as well. To begin with, the new category will include six products covering fur care, weight, massage and heat – specially developed for pets.

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05/09/2025

The customary Beurer quality is now also available for pets

For some time now, pets have been more than just human companions. We celebrate their birthdays, take them on holiday and even make them into small social media stars. No wonder, then, that we want to give them the same care as we give ourselves. "Love Your Pet by beurer" was born out of this idea. With this new product category, Beurer is now bringing its proven quality to the world of pets.

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26/06/2025

Beurer honoured with the German Brand Award 2025

Beurer has been honoured with the prestigious German Brand Award for the eighth time in a row and been crowned the "Winner" in the "Excellent Brands – Health & Pharmaceuticals" category. In presenting this award, the German Design Council's independent expert committee recognised the outstanding brand management work conducted by the traditional Ulm-based company.

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21/06/2025

Tips from Beurer for getting healthy sleep

Today we highlight the important role that healthy sleep plays as part of a modern, healthy lifestyle. As a health specialist, Beurer provides handy tips to enjoy a restful night's sleep and get a good start to the day.

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