Beurer is the “Brand of the Century” for the fifth time in a row

Beurer is pleased to receive a prestigious award – after the Ulm-based health specialist was awarded the title "Brand of the Century" in 2013, 2016, 2019 and 2022, Beurer has now also been honoured with this prestigious title for 2025.

The "Brand of the Century" award is given every three years and highlights outstanding brands that set standards in their respective product category. Beurer has been impressing its customers for decades with an innovative and extensive product range and is now receiving the title for the fifth time in a row. "We are proud to receive this award again. It acknowledges our commitment to continuously developing innovative and high-quality products that enrich the lives of our customers," says Kerstin Glanzer, Marketing Manager at Beurer.

All award winners are presented in the book "Deutsche Standards - Marken des Jahrhunderts" [German Standards - Brands of the Century], which is published by Florian Langenscheidt under the umbrella of the ZEIT Verlagsgruppe publishing group. The book provides a comprehensive insight into Germany's brand landscape and documents the stories behind the award-winning companies. There is only one "Brand of the Century" for each category, which is decided in a transparent selection process.

Having been awarded "Brand of the Century" yet again, Beurer continues its path as a pioneer in the field of health and well-being and reinforces its position as a leading provider in the industry.