Beurer named “brand of the century” for blood pressure monitors
For the first time the "DEUTSCHE STANDARDS – Marken des Jahrhunderts 2019" (German standards – brands of the century) are appearing under the umbrella of the publishing group ZEIT Verlagsgruppe. The book première of the new edition was held on 14 November in Frankfurt. There, Dr Florian Langenscheidt, publisher of the brand compendium, presented Beurer Managing Director Georg Walkenbach with the renowned award for the blood pressure monitors product category.
The "brands of the century" are published every three years. The project honours the highest rated German brands in different product segments. Beurer appears in the compendium as one of a total of only 200 brands for the blood pressure monitors product category. The brands are selected using various factors. The criteria include, for example, the age of the brand, being part of a family company and the internationality of the brand.
Beurer Managing Director Georg Walkenbach received the award from Dr Florian Langenscheidt during the celebratory première of the book. "As a German family company that is soon to celebrate its 100-year anniversary, we are delighted to appear in the exclusive group of the 'brands of the century' again. We see this as confirmation, not only of our sustainability, but also of our innovative strength," commented Georg Walkenbach about the prize. For Beurer this is the third award in a row as a "brand of the century".