Social media: Beurer goes TikTok

Beurer is expanding its social media activities. In addition to its successful presence on Instagram, Facebook, YouTube, LinkedIn and Xing, the Ulm-based specialist for health and well-being has now also launched its own channel on the short video platform TikTok. The goal is primarily to address the young target group of Millennials and Generation Z.

Launched in 2016, the app is considered one of the fastest-growing social media platforms and also enjoys a strong fan base in Germany. With more than 1.7 billion active users worldwide, TikTok users dance to music, release comedy videos, share life hacks and give styling tips every day.

"TikTok is an extremely attractive new platform for us to interact with a young audience. Creating content in such a way that it is equally fun, creative and informative provides us with fantastic opportunities to address our target groups. We want to make full use of this potential and make our range of brands and products even more visible and approachable," says Kerstin Glanzer, Beurer Marketing Director.

Beurer's presence on TikTok is versatile, fast and doesn't use traditional brand language. In terms of content, it focusses on topics relating to everyday office life, tips & tricks, trends and product checks. The in-house social media team currently creates and posts content twice a week. Click here to go to the Beurer TikTok channel.