Beurer recognised as a “German Iconic Brand”
Kerstin Glanzer, Head of Marketing at Beurer, was delighted to receive the special "German Iconic Brand" award recently from Florian Scholzen on behalf of the PLUS X AWARD. The award recognises the company's unwavering steadfastness and sustained focus on upholding brand values, held in high regard by end consumers in Germany for decades.
The "German Iconic Brand" award is given to companies that act as role models and provide inspiration for German brands, thereby setting a benchmark for brand management and success.
Kerstin Glanzer, Head of Marketing at Beurer GmbH, accepted the award at the Internationale Funkausstellung (IFA) consumer electronics trade show in Berlin.
"We're delighted that our work and pursuit of innovation have been recognised and that the jury has inducted us into the Award's Hall of Fame," she said.
Beurer GmbH again presented around 30 new products this year, right on time for the IFA, which is held in September each year in Berlin. To do so, the dedicated Beurer team focused on developing innovative product solutions that make a real difference to customers' health and well-being.