IFA 2023 | Press Releases

Beurer will be presenting its product innovations at IFA 2023 (September 1 to 5, 2023).

On this page you will find all press releases on the Beurer highlight topics.


You will find us in Hall 4.1 at Stand 216. 

The Beurer press team will be happy to present all the innovations to you on site!



Beurer DentalCare

September 1, 2023

Dental Care for her & him

A new addition to the range: Electric toothbrushes for healthy teeth and a radiant smile

Healthy teeth and fresh oral hygiene not only boost your well-being, but also ensure you make an unforgettable first impression. Daily dental care is essential for this. Beurer will be attending the IFA from 1 to 5 September 2023, exhibiting electric toothbrushes for the first time as a new highlight in its range.

Press release (PDF) and images

Beurer MenCare

September 1, 2023

5 Products for individual shaving and styling needs

MenCare: Professional hair and beard styling

Beards and hair: it all needs to be taken care of! The Beurer MenCare range equips men with the right tools for the job. Consisting of a total of five products which all feature high-quality design, you will find what you need to keep beards and hair expertly styled, and body hair precisely trimmed to you preference. Beurer will be exhibiting the new styling series at IFA from 1 to 5 September 2023.

Press release (PDF) and images

Beurer EC 70 SafePlus Emergency Wristband

September 1, 2023

Feeling safe in everyday life

Emergency wristband and "caera" app for rapid assistance in an emergency

"Free in everyday life. Safe in an emergency." – That's exactly what is offered by the new EC 70 SafePlus emergency wristband from Ulm-based health specialist Beurer, with "caera" app included. It supports those people who wish to live independently, but are at increased risk in everyday situations due to age or a disability...

Press release (PDF) and images

Antelope by Beurer

September 1, 2023

EMS Training "Next level"

Antelope by Beurer: Take your workout to a new level

EMS stands for electromyostimulation, a popular and effective form of training which delivers external pulses of additional stimulation to individually targeted muscles in order to increase training intensity. Antelope by Beurer offers next-level EMS training that is effective, flexible and convenient, and which you can do whenever and wherever you want. The new EMS suits and tank tops in the Evolution series, as well as the corefit I abdominal toning belt and corefit II abdominal and back toning belt will be presented at IFA 2023.

Press release (PDF) and images

Beurer Woman's Life

September 1, 2023

Innovative products for her

Beurer "Woman's Life": Products for women at different stages of life

Women are as vibrant and diverse as life itself. But one thing connects them all: their cycle and awareness of their own body. With "Woman's Life", Beurer is offering sophisticated solutions that support women at different stages of their lives – featuring innovative products as well as exciting topics and inspiration. Beurer is presenting the range from 1 to 5 September 2023 at IFA in Berlin.

Press release (PDF) and images

Beurer "Green Planet"

September 1, 2023

Sustainable product range

Enjoy cosiness and warmth sustainably – with the Beurer "Green Planet" range

Fleecy soft, designed in modern grey and – most importantly – the upper and undersides made from 80-100% recycled material. With the new Beurer "Green Planet" series, which consists of a heat pad, a heated overblanket and a heated underblanket, you can now enjoy moments of well-being even more sustainably. Beurer will be presenting the products from 1 to 5 September 2023 at the IFA in Berlin. These products are the result of around two years of work in developing an extensive sustainability strategy – from the idea, to the use of recycled materials, to compact recycled packaging.

Press release (PDF) and images


Beurer HomeLine

September 1, 2023

The Homeline continues to grow...

IFA 2023: all about that cosy "hygge" feeling

It's "hygge" time again! Ulm-based health specialist Beurer will be at IFA, Stand 216 in Hall 4.1, presenting its HomeLine which has been expanded with three innovative new products. The range previously consisted of the MG 330 Shiatsu massage seat cover, FM 120 foot massager and LR 401 WIFI air purifier. Coinciding with the start of the trade fair, Beurer is adding the LB 200 and LB 300 Plus air humidifiers as well as the LA 35 aroma diffuser to this product line.

Press release (PDF) and images