IFA 2026: “SpongeBob” children’s sonic toothbrushes by Beurer bring fun into the bathroom

For “SpongeBob SquarePants”, every day starts with good cheer. Unfortunately, in the bathrooms of many families, tooth brushing often looks quite different. Under the official “SpongeBob SquarePants” licence, the new children’s sonic toothbrush SC 11 from Beurer brings playful ease into the daily routine. At the same time, Beurer will in future bundle its dental range under the new brand umbrella “BrushSense”.

The SC 11 is available in Seastar Pink and Aqua Blue. Up to 65,000 brushing movements per minute gently and effectively remove plaque and impurities. Extra-soft bristles, rubberised toothbrush heads and two cleaning programmes protect sensitive gums. Thanks to the non-slip soft-touch handle with finger recesses, the sonic toothbrush sits securely in small hands. A 2-minute timer and 30-second quadrant timer help children to brush all areas evenly in a playful way. The SC 11 operates particularly quietly and, with up to 15 days' battery life, automatic switch-off, travel lock and a practical travel case, is also suitable for use on the go.

From milk teeth to school age
Two toothbrush heads accompany children from the age of three and from the age of six, from milk teeth to school age. The larger toothbrush head features a W-shaped bristle profile. It adapts to gaps between teeth and varying tooth heights during the change of teeth. The bristles are made from 100 percent renewable raw materials. This fits perfectly with “SpongeBob” and his underwater world. In this way, children playfully learn that caring is important not only for their own teeth, but also for the environment.

"BrushSense" provides orientation in the dental range
Under the new category brand "BrushSense", Beurer will in future consolidate its entire dental portfolio. In connection with this, the existing sonic toothbrush models will not only receive technical detail improvements; the entry-level model will also be available in two new colours Island Stone und Icy Cloud in online retail, and the premium model will in future be available in specialist retail with a travel case featuring an integrated charging function.

All new products from Beurer can be seen at the IFA from 4 to 8 September 2026 in Hall 4.1 at Stand 112.

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Beurer GmbH is a manufacturer of health and well-being products headquartered in Ulm, Germany. The company was founded in 1919 and is a fourth-generation family-run business.

Beurer develops and distributes products in the areas of health, well-being, beauty, personal care, fitness, home and pet care. Its product portfolio includes blood pressure monitors, blood glucose monitors, clinical thermometers, pulse oximeters, nebulisers, TENS and EMS devices for pain relief, heating pads, heated blankets, toothbrushes and scales.

The “Connect” product range comprises a broad ecosystem of apps that can be used with Beurer products to make everyday life easier. Part of the portfolio consists of CE-marked medical devices. The company is certified in accordance with EN ISO 13485 and EN ISO 9001.