Innovations to be proud of

For the seventh time in a row, in 2017 Beurer has been named the "Most Innovative Brand of the Year" by the Plus X Award. The participants who managed to win the most Plus X quality seals in their product group were honoured with this most prestigious award. This year, Beurer was also honoured as the "Best design brand" for the fourth time in a row. This special award is only awarded to one company per year and product group.

In February, a total of ten Beurer products were awarded the Plus X quality seal in the categories "Quality", "Design", "Ease of Use", "Innovation" and "Functionality". This gave the Ulm-based health expert enough seals to once again be named "Most Innovative Brand of the Year" in the "Health & Personal Care" product group. In the same product group, Beurer was also able to bring the award “Best design brand” back to Ulm as it was awarded multiple “Design” seals.

Plus X Award

At the IFA 2017, Donat Brandt, President of the Plus X Award, presented the winner's trophy for the "most innovative brand" to Beurer Head of Marketing Kerstin Glanzer. "We are delighted to have won this award. Standing out for numerous years in a row due to our consistently high quality, innovation and design is a great success and a nice reward for the whole Beurer team," commented Glanzer when receiving the two awards.

Beurer Fascia-ReleaZer® at top-class sports

Justin Gatlin wins the gold medal in the 100m sprint at the 2017 World Championship versus sport legend Usain Bolt. Despite all expectations, Usain Bolt was unable to defeat Justin Gatlin (gold) and Christian Coleman (silver) in what was his last dramatic run at the end of his career.

How can you prepare your fascia during the training phase for such an exceptional performance and keep them resilient for the duration of a tournament? Many world athletes like Justin Gatlin and Canadian Aaron Brown use the Beurer Fascia-ReleaZer® for this purpose.

Gatlin & Brown using Beurer FasciaReleaZer

Brown, who won the bronze medal in the 4x100m relay at the 2016 Summer Olympics says: "Anytime I have aches in my leg, I use the fascia release stick because I love the way my body responds to the tool. It has become a staple in my rehabilitation arsenal and I bring it with me all around the world to my races."

With its unique and new method of vibro-shearing, the Fascia-ReleaZer® helps to loosen fascia bonding and regenerates the muscle tissue. Scientific studies substantiate the fact, that the perfusion significantly improves the flexibility and agility.

Christopher Gordon is the inventor of the Fascia-ReleaZer® and developed this tool together with Beurer. He is the owner of the center of integrative therapy (CIT) in Stuttgart, Germany and has used his 30 years of expertise to develop the interdisciplinary Fascia Therapy (IFT). The CIT offers daily advanced training about the Fascia-ReleaZer®, educates trainers and provides skill enhancement programs for the IFT method www.center-gordon.de.

BM 55 named blood pressure monitor of the year 2017

Blutdruckmessgerät des Jahres

For the sixth time, the title of "Blood pressure monitor of the year" goes to Beurer. This year "Der Deutsche Apotheker" (The German Pharmacist) presented the special award to the Beurer BM 55 blood pressure monitor.
"Der Deutsche Apotheker" praised the very high measurement accuracy, simple use and safe monitoring of blood pressure in particular.

The BM 55 blood pressure monitor with innovative design, sensor-touch buttons and extra-large, white illuminated display provides completely automatic blood pressure and pulse measurement on the upper arm.

Due to the patented resting indicator*, the user is provided with feedback in the form of coloured symbols as to whether the measurement was taken when they were sufficiently rested mentally and physically. This enables precise measurement. The measurements are also classified in terms of colour to aid interpretation. The medical device's arrhythmia detection warns of possible cardiac arrhythmia. The measurements can be transferred to a computer simply and easily thanks to the interface and the USB cable. In the free "beurer HealthManager" software, the values can be managed simply and conveniently, and displayed as progress graphics and tables with measured values. Modern health management.

*Patent EP 1 673 009

Outstanding: Beurer wins the German Brand Award

German Brand Award

This year Beurer has won the German Brand Award for the first time. The award, which was set up by the German Design Council and the German Brand Institute recognises successful brands, consistent brand management and sustainable brand communication. Beurer's Managing Director Marco Bühler accepted the prize yesterday evening at the official award ceremony in Berlin.

Beurer prevailed as the "winner" in the "Medical & Health" category in the "Industry Excellence in Branding" competition class. Over its almost 100 years of history, the Ulm-based company has established itself as a solid brand in the healthcare sector thanks to a high degree of innovation, its homogeneous look and high functionality and ease of use.

"Brands offer consumers a focus when faced with vast diversity. They stand for quality, innovation and tradition in equal measures. We are delighted that an independent expert jury has recognised these qualities in us," Marco Bühler, Managing Director of Beurer GmbH, said about receiving the German Brand Award.

Beurer Open House Tour 2017: Helsinki, Stockholm and Warsaw

Helsinki, Stockholm and Warsaw – these are the stations of the exclusive and international Beurer Open House Tour 2017, which will take place in May and June 2017.

True to the slogan "life is a stage", Beurer will present its complete product range to its visitors in three extraordinary and elegant locations for a period of one to two weeks. Specialist retailers and media representatives will gain exclusive insights into the variety of the product range and can see the products in action for themselves.

The tour begins on 4 May 2017, when Beurer will open the doors to the Open House in Helsinki until 10 May. The Open House then moves to Stockholm from 15 to 19 May. And the final stage of this year's tour is expected to take place in Warsaw from 29 May to 2 June.

Open House 2017
 
 
 
 
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