Innovations to be proud of
For the seventh time in a row, in 2017 Beurer has been named the "Most Innovative Brand of the Year" by the Plus X Award. The participants who managed to win the most Plus X quality seals in their product group were honoured with this most prestigious award. This year, Beurer was also honoured as the "Best design brand" for the fourth time in a row. This special award is only awarded to one company per year and product group.
In February, a total of ten Beurer products were awarded the Plus X quality seal in the categories "Quality", "Design", "Ease of Use", "Innovation" and "Functionality". This gave the Ulm-based health expert enough seals to once again be named "Most Innovative Brand of the Year" in the "Health & Personal Care" product group. In the same product group, Beurer was also able to bring the award “Best design brand” back to Ulm as it was awarded multiple “Design” seals.
At the IFA 2017, Donat Brandt, President of the Plus X Award, presented the winner's trophy for the "most innovative brand" to Beurer Head of Marketing Kerstin Glanzer. "We are delighted to have won this award. Standing out for numerous years in a row due to our consistently high quality, innovation and design is a great success and a nice reward for the whole Beurer team," commented Glanzer when receiving the two awards.