Beurer impresses expert jury at German Brand Award 2026

Beurer has been honoured for its brand work with the German Brand Award 2026. The family business received the accolade as “Winner” in the “Excellent Brands” category. A look at the brand work of recent years reveals what is behind this achievement.

Over many decades, Beurer has established itself in the market and is now regarded as an innovative specialist for a modern and healthy lifestyle. The recognition with the German Brand Award 2026 confirms this aspiration. “We are very pleased about the award because it shows that our brand and its consistent further development are clearly perceived,” says Kerstin Glanzer, Head of Marketing at Beurer. “With our brand relaunch last year, we positioned Beurer in a more emotional way and closer to the everyday routine of our customers. Our new brand claim ‘healthy. life. style.’, an updated visual language and, for the first time, a sound logo express this.”

Award for holistic brand work

The initiator of the award is the German Design Council, the leading authority for design in Germany since 1953. A total of 1,676 projects from 18 countries were submitted for this year’s edition. A 17-member jury of independent experts from business, science, brand strategy, communication and culture evaluated the submissions based on brand positioning, differentiation and implementation.

With the award as “Winner”, Beurer sees its chosen path confirmed. The traditional company from Ulm intends to further expand its brand work – in order to appeal even better to customers with high-quality products that accompany them in their modern and healthy lifestyle.

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