0 100 200 300 400 500 23/24 22/23 21/22 20/21 19/20 18/19 17/18 16/17 15/16 14/15 13/14 12/13 11/12 10/11 09/10 08/09 07/08 06/07 05/06 04/05 03/04 02/03 2000 2001 Mio. EUR GROUP REVENUE OUR AWARDS ETM TESTMAGAZIN Beurer HD 75 Nordic Grey Green Planet SEHR GUT 96,0 % Einzeltest Heizdecke 01|2024 ETM TESTMAGAZIN Beurer HK 123 XXL Cosy Grey Green Planet SEHR GUT 95,7 % Einzeltest Heizkissen 01|2024 ETM TESTMAGAZIN Beurer UB 60 Green Planet SEHR GUT 96,0 % Einzeltest Wärmeunterbett 01|2024 1. COMPANY PROFILE · We are a medium-sized, family-run, internationally active company based in Germany. · Our long-term thinking and ability to adapt quickly enables us to achieve a high level of customer satisfaction, profitable growth and, as a result, financial independence. 2. CORPORATE AIM / COMPANY PURPOSE · Beurer is synonymous with products that improve people’s health and well-being. 3. QUALITY POLICY · In our company, our policy is to continuously improve our processes and products. · We know what our customers expect from our products, and we make sure we meet those expectations. We think customer satisfaction is the most important indicator for success. · In our core ranges, we develop products that are highly competitive from a technical and design point of view. · The way we have optimised our entire supply chain, from the production stage all the way through to our marketing and customer service, helps us to stand out from the competition. · We fully comply with all regulatory requirements in the target markets. 4. EMPLOYEES · Performance-oriented and customer-focused employees, who see themselves as having a long-term bond with the company, are crucial to the company’s success. · Mutual trust is a fundamental value in managing employees. When dealing with people, open communication and integrity build trust, which in turn forms the basis for successful company-wide collaboration. · We believe in diversity and the power of international cooperation. Having varied backgrounds and perspectives enriches the company’s culture and encourages innovation. · We expect our managers and employees to exhibit responsibility, adaptability, courage and initiative in the pursuit of our common goals. 5. BRAND STRATEGY · The Beurer brand is at the very forefront of our international activities. · Our brand stands for reliability, quality, design and innovation. · The breadth and depth of our product range makes us the preferred brand for health and well-being. 6. MARKETS · We see our markets as being in Europe and, to an increasing extent, worldwide. Large export markets are preferably serviced by our own subsidiaries. · For our core product groups, in Europe we are striving for a market position of first or second place. 7. FLEXIBILITY AND INNOVATION · Demonstrating flexibility and innovation in all areas of the company is a key component in our corporate culture. Digitalisation of our processes, products and customer contact plays an especially important role in this. · It is the effectiveness and efficiency of our processes and the speed with which we develop marketable and innovative products that will secure our long-term success. 8. CORPORATE RESPONSIBILITY · We have a sense of duty to our sites and we make sure our actions serve the interests of the community. We abide by the guidelines for social responsibility and the legislation applicable to our sites. · Sustainable corporate governance determines our actions at all our sites, as well as during development and procurement, production and marketing of our products. · The Beurer Foundation uses our company profits to finance ongoing projects that support children, young people and women, as well as sustainability projects. Ulm, March 2024 COMPANY GUIDELINES German Design Award ETM Testmagazin Plus X Award Brand of the century reddot Award Deutsche Hochdruckliga 10 11
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