05.09.2017

Innovations to be proud of

For the seventh time in a row, Beurer has been named the "Most Innovative Brand of the Year" by the Plus X Award. The participants who managed to win the most Plus X quality seals in their product group were honoured with this most prestigious award. This year, Beurer was also honoured as the "Best design brand" for the fourth time in a row. This special award is only awarded to one company per year and product group.
30.08.2017

IFA 2017 - Beurer's range of scales – new categories and price classifications

The Ulm-based health specialist will introduce almost 50 scales to its new range, which will be presented at the Internationale Funkausstellung (IFA) in Berlin from 1 to 6 September 2017. With the three new categories, Connect scales, diagnostic bathroom scales and personal bathroom scales, Beurer provides a better overview of its range of scales. The individual categories are also differentiated by Classic, Comfort, Premium, Design and Special products, which illustrate the price classifications in the different ranges – from the entry-level model to the high-end product.
30.08.2017

IFA 2017 - “CosyNight" – warm up your bed when you are out and about

Come home to a pre-warmed bed. It won't just be nice and cosy, it will also help you get to sleep. It is said that a cool head and warm feet are the perfect conditions for sleep. The new "CosyNight" heated underblankets from Beurer make this comfort a reality. Beurer will be introducing these two new products, the UB 190 CosyNight and the UB 200 CosyNight, at the Internationale Funkausstellung (IFA). In conjunction with the "beurer CosyNight" app, a pre-heated warm bed in the evening is guaranteed!
30.08.2017

IFA 2017: Berlin gets the worst sleep

Beurer GmbH has also brought its "Sleep atlas 2017" along to IFA 2017 and will be presenting the results of its study on "How Germany sleeps". The study reveals that Berlin has the worst sleep in the regional rankings. Who comes out on top and which state has the most snorers or the most people sleeping naked is also discussed. The study was carried out by Dr Michael Feld, a sleep specialist from Cologne, and Professor Peter Young, Director of the Clinic for Sleep Medicine at the University of Münster.
30.08.2017

IFA 2017 - Feel good all round!

Feeling good means feeling beautiful. That is why Beurer offers a well-being range with its Beauty product world that caters to every wish. The Ulm-based health specialist is introducing its innovations in this product category in time for IFA 2017.
30.08.2017

IFA 2017 - New Beurer brand identity: New logo, new product categories, new colours and packaging

After an intense brand-forming process, here is Beurer's new modern design. The Ulm-based health specialist has developed into a strong brand in the health sector. This strength is to be visually communicated to the outside world and gain additional focus with a comprehensive brand identity. The corporate design has been reworked and the result will be officially presented at IFA 2017.
30.08.2017

IFA 2017 - Keep an eye on and promote your health with “Amazon’s Alexa”

“Alexa, how many steps have I taken today?”, “Alexa, heat my bed up!”. Amazon's intelligent cloud-based voice service Alexa, will also have an answer to personal health questions or ensure a cosy warm bed for Beurer customers in the future. The connection between the “beurer HealthManager” health management system and the “beurer CosyNight” app with the associated Beurer UB 190 CosyNight and UB 200 CosyNight heated underblankets makes this possible.
10.08.2017

Beurer Fascia-ReleaZer® at top-class sports

Justin Gatlin wins the gold medal in the 100m sprint at the 2017 World Championship versus sport legend Usain Bolt. Despite all expectations, Usain Bolt was unable to defeat Justin Gatlin (gold) and Christian Coleman (silver) in what was his last dramatic run at the end of his career. How can you prepare your fascia during the training phase for such an exceptional performance and keep them resilient for the duration of a tournament? Many world athletes like Justin Gatlin and Canadian Aaron Brown use the Beurer Fascia-ReleaZer® for this purpose.
18.07.2017

BM 55 named blood pressure monitor of the year 2017

Beurer has scooped the title of "Blood pressure monitor of the year" for the sixth time. This year "Der Deutsche Apotheker" (The German Pharmacist) presented the special award to the Beurer BM 55 blood pressure monitor. "Der Deutsche Apotheker" praised the very high measurement accuracy, simple use and safe monitoring of blood pressure in particular.
11.07.2017

New activity sensor with move reminder and message display

As part of the IFA Innovations Media Briefing being held at the Berlin Congress Center on 11 and 12 July 2017, Beurer GmbH is giving a first insight into the new products for IFA 2017, which include its new AS 87 activity sensor. The new activity and sleep tracker is an addition to the company's comprehensive range of activity sensors. The device offers special features such as the PassKey function, the move reminder and the caller and message display.
11.07.2017

New "HealthManager" on show at IFA 2017

Beurer will be presenting its "beurer HealthManager" 2.0 at IFA 2017. The Ulm-based health specialist will be giving a taste of what's to come as part of the IFA Innovations Media Briefing (IMB) on 11 to 12 July at the Berlin Congress Center. Along with a fresh new design, visitors can look forward to expanded additional features.
11.07.2017

How (badly) Germany sleeps

Beurer will be bringing along its newly published "2017 sleep atlas" to the IFA Innovations Media Briefing, held on 11 to 12 July 2017 in Berlin. The study looks at the sleep behaviour of Germans with regard to different influencing factors such as regions, family situation, income and health. Part of the study involved an objective comparison measurement of sleep behaviour with the SE 80 SleepExpert sleep sensor, which was used in addition to the subjective survey. The resulting findings point to differences in the subjective perception and objective measurement of sleep duration.
11.07.2017

CosyNight: warm up your bed when you are out and about

Getting into a warm and cosy bed in the cold autumn and winter months – who doesn't want that? The Ulm-based health specialist is introducing two innovative products with the new UB 190 CosyNight and UB 200 CosyNight heated underblankets, which can even be controlled when you are out and about. Your home WiFi and the "beurer CosyNight" app make it possible.
11.07.2017

Feel good all round!

Over 500 products live up to the Beurer claim: health and well-being. With its diverse range of products, Beurer meets customers' needs perfectly in these areas that are so important for society. Thanks to the continual adaptation to new trends and needs, the entire range of products is now available from great-value entry-level models through to high-end products. Whether it is for weight, blood pressure or hair removal, a beginner or a professional – Beurer covers all these needs with its comprehensive brand approach and portfolio.
30.06.2017

Strong brand: Beurer wins the German Brand Award

This year Beurer has won the German Brand Award for the first time. The award, which was set up by the German Design Council and the German Brand Institute recognises successful brands, consistent brand management and sustainable brand communication. Beurer's Managing Director Marco Bühler accepted the prize yesterday evening at the official award ceremony in Berlin.
 
 
 
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