Outstanding: Beurer wins the German Brand Award
This year Beurer has won the German Brand Award for the first time. The award, which was set up by the German Design Council and the German Brand Institute recognises successful brands, consistent brand management and sustainable brand communication. Beurer's Managing Director Marco Bühler accepted the prize yesterday evening at the official award ceremony in Berlin.
Beurer prevailed as the "winner" in the "Medical & Health" category in the "Industry Excellence in Branding" competition class. Over its almost 100 years of history, the Ulm-based company has established itself as a solid brand in the healthcare sector thanks to a high degree of innovation, its homogeneous look and high functionality and ease of use.
"Brands offer consumers a focus when faced with vast diversity. They stand for quality, innovation and tradition in equal measures. We are delighted that an independent expert jury has recognised these qualities in us," Marco Bühler, Managing Director of Beurer GmbH, said about receiving the German Brand Award.