Beurer is the "Most Innovative Brand" at the Plus X Award for the sixth year in a row

Most Innovative Brand 2016

Beurer's success at the Plus X Award continues. For the sixth year in a row, the Ulm-based healthcare specialist has been named the "Most Innovative Brand of the Year" in the "Health and Personal Care" product group. The awards ceremony took place in Bonn on 23 June.

The Beurer products that contributed to Beurer being awarded this title included the UB 68 XXL double electric underblanket, the BC 57 wrist blood pressure monitor, the BM 57 upper arm blood pressure monitor, the ME 90 mobile ECG device, the FC 76 microdermabrasion device, the HC 50 hair dryer, the IPL 10000+ SalonPro System, the SE 80 SleepExpert sleep sensor, the TL 50 brightlight and the WL 90 4-in-1 wake-up light.


"With over 500 products, we have an extensive selection of health and well-being solutions. We are proud that we were able to impress across numerous categories and were therefore commended as a brand and not just recognised for individual products," says Managing Director Georg Walkenbach, who accepted the award at the Plus X Award Gala on 23 June in Bonn.  

After being awarded various seals of approval for ten Beurer products in January, being named "Specialist Retail Brand of the Year" and winning the title of "Best Product of the Year" for the sixth time, the award for "Most Innovative Brand of the Year" marks Beurer's fourth achievement at the Plus X Awards 2016. This most prestigious commendation of the competition is awarded to the brands that have the most seals of approval within a product group.