Data privacy statement of Beurer GmbH

Beurer GmbH takes data protection seriously and in this data privacy statement, we would like to explain to you which data is absolutely necessary, how we use your data and how you can correct or change your details. In our opinion, protection of your privacy is a top priority, which is why we consider compliance with the strict legal data protection regulations to be a matter of course. We are absolutely convinced that data protection starts with transparency. We have therefore made it our objective to make sure you always know when we store which particular aspects of your personal data, how we use it and also how you can restrict its use or even prevent it from being used at all.

1. What is personal data?

Personal data includes all information about the personal and material circumstances of a certain or determinable individual person. This includes information and details such as your (real) name, your home address or other address and telephone number. Your e-mail address also forms part of the information if it relates to your name and makes you identifiable. Information that cannot be used to determine your identity is not part of your personal data. This information includes, for example, all details without any relation to your name, e.g. only the specification of your gender, your age or your education.

2. Use and disclosure of personal data

Beurer GmbH undertakes to protect your privacy and only uses your personal information within the company and only discloses such information to companies that are involved in the performance of contracts that have been concluded with you or companies that are otherwise involved in the service provision. Apart from these instances, your personal details are not disclosed to third parties unless you have expressly given your consent to this or if we are obligated to release the information, for example due to a legal or official order.

3. Establishing contact

When establishing contact with us (for example, by contact form or e-mail), the details of the user are stored for the purposes of processing the enquiry and for the eventuality that subsequent questions arise, providing that it is required for processing.

4. Newsletter

Our free newsletter informs you about updates to our products and special product offers.
If you would like to receive the newsletter, we require a valid e-mail address from you as well as information that allows us to check that you are the owner of the specified e-mail address or that the owner of the e-mail address consents to receiving the newsletter. No further data is collected. This data is only used to send the newsletter and is not disclosed to third parties.
If you have registered for a Beurer newsletter, Beurer GmbH uses the data you provided during registration for the purposes of sending a Beurer newsletter. Your data is not disclosed to third parties. The only exceptions to this are the partner companies that are responsible for the technical processing involved in sending the newsletter. However, in such cases, the scope of the disclosed data is limited to the absolute minimum amount of data required. Our data protection provisions conform to the German Federal Data Protection Act (Bundesdatenschutzgesetz; BDSG) and the German Telemedia Act (Telemediengesetz; TMG).
When registering for the newsletter, we store your IP address and the date of registration. The storage of this data serves exclusively as proof in the event that a third party misuses an e-mail address and registers to receive the newsletter without the knowledge of the authorised party.
You can withdraw your consent to the storage of the data, e-mail address and the use thereof to send the newsletter at any time. Permission can be revoked via a link specified in the newsletter itself, in your profile or by sending a notification to the contact options given in paragraph 8 below.

5. Use of cookies

Cookies are text files that contain information to identify returning visitors exclusively for the duration of the visit to our website. Cookies are stored on the hard drive of your computer, where they do not cause any damage. The cookies from our Internet pages do not contain any personal data about you.
Cookies save you from entering data repeatedly, make it easier for you to transmit specific contents and help us to identify the particularly popular areas of our website. This enables us to adapt the content of our website to precisely meet your requirements.
If you so desire, you can deactivate the use of cookies at any time by applying the corresponding settings in your browser. Please use your Internet browser's help function to find out how to change these settings.

6. Data collection through the use of Google Analytics

Our website uses Google Analytics, a Web analysis service from Google Inc. Google Analytics uses so-called "cookies". You can find more information on this directly on the Google site

According to the data protection policy and information from Google, this concerns text files that are stored on your computer and facilitate analysis of your use of the website. Information such as the operating system, browser, your IP address, the previous website you visited (referral URL) and the date and time of your visit to our website are collected. The information generated by this text file about the use of our website is then transmitted to a Google server in the US, where it is stored. Google uses this information to evaluate your usage of our website, to collate reports about the website activity for the website operators and to provide further services related to the use of the website and Internet. If legally required to do so or if third parties process the data on behalf of Google, Google will disclose this information to third parties. The use of the data is anonymised or pseudonymised.
Google uses the DoubleClick DART cookie
Users can deactivate the use of the DART cookie by calling up the data protection provisions of the Google advertising network and content advertising network.

No directly personal user data is stored, only the Internet Protocol address. This information serves to recognise you automatically the next time you visit our website and to make navigation easier for you. For example, cookies allow us to adapt a website to your interests or to save your password so that you do not have to enter it every time.

It goes without saying that you can also view our website without cookies. If you do not want us to recognise your computer, you can prevent cookies from being stored on your hard drive by selecting "Do not accept cookies" in your browser settings. Please refer to the user guide from your browser provider for more details on how to configure this setting. However, if you do not accept cookies, this can lead to limited functionality of our offering.
You can prevent the installation of cookies by configuring the corresponding setting in your Internet browser. To do so, you must deactivate the storage of cookies in your Internet browser. For further details, please refer to the operating instructions for your Internet browser.

7. Collection and storage of usage data

To optimise our website, we collect and store data such as the date and time the page was called up, the page from which you called up our page and similar data. This takes place anonymised, i.e. without identifying the user of the page personally. If necessary, user profiles are created using a pseudonym. In this case, too, there is no connection between the natural person the pseudonym stands for and the collected usage data. We also use cookies to collect and store usage data. These are small text files that are stored on your computer and serve to store statistical information such as your operating system, browser, IP address, the previous website you visited (referral URL) and the time. We collect this data exclusively for statistical purposes to further optimise our website and to be able to make our Internet offering even more attractive. The collection and storage takes place exclusively in anonymised or pseudonymised form and cannot be traced back to you as a person.

8. Information, right of objection, questions

At any time and free of charge, you may request immediate information about the data stored about you as a person or about a user name assigned to you. We reserve the right to issue this information electronically. Furthermore, you have the right at any time to object to the continued use of your personal data in the future. We do not retain the modified or deleted information. In the event that you request information or issue an objection, you must provide sufficient details for individualisation and valid proof that it is your own information. In such cases or if you have any other questions relating to data protection at Beurer, please contact us at the following e-mail address: or by post: Datenschutzbeauftragter, Beurer GmbH, Söflinger Straße 218, 89077 Ulm, Germany, tel. +49 (0)731 / 39 89 - 0

9. Social plugins

On our website you will see to some extent so-called "social plugins". These are functions of the respective social networks that you can use to share content from our website with your friends on social networks for example or to recommend this content more widely. We are currently using social plugins from the following providers:


This website uses the so-called plugins of the social network, for example the "Like" button. is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins are identified with the Facebook logo. When you call up a web page on our Internet site that includes a plugin of this type, your browser establishes a direct connection with Facebook servers. Specific data made available by the user in the web browser is transferred by the user's computer to Facebook and Facebook sends content back. The content is transferred by Facebook directly to your browser and integrated by it into the website. Beurer has no influence over the extent of the data which Facebook obtains with the help of this plugin. You can see what information is obtained by Facebook at Through integration of the plugin, Facebook obtains the information that you have called up the relevant page on our Internet site. If you are logged on to Facebook, Facebook can allocate the visit to your Facebook account. If you interact with the plugins (e.g. the "Like" button) or use the Facebook interface in the log-in process, the corresponding information will be transferred directly to Facebook by your browser and stored there. If you are not a Facebook member, it is still possible for Facebook to find out and store your IP address.
To prevent Facebook from collecting information about you while visiting our website, you must log out of Facebook before visiting our web pages and delete any existing Facebook cookies from your browser.

Beurer is never informed which Facebook buttons you have used or when you have used them. Instead it only receives a summarised, non-personalised statistic on the use of the Beurer Facebook page and a summarised statistic on the use of the Facebook buttons in relation to Beurer. Please refer to the Facebook data use policy to see in detail what data Facebook obtains for its own purposes and for further information on data capture and the further processing of data by Facebook, as well your rights in this regard. The Facebook data use policy can be found at and information from Facebook on social plugins is available at Here you will also find information on your rights in this regard and the settings you can make to protect your privacy.

A Google+ button for the social network "Google+" is connected to much Beurer content. This social network is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google+ button is identified by the "+1" symbol.

If you use Beurer services, e.g. you open one of our web pages that contains a Google+ button, your browser establishes a direct connection with Google servers and the button is loaded from there. In this way the information that the corresponding pages on our website have been opened is sent to Google Inc.
The content of the "+1" button is transferred by Google directly to your browser and integrated by it into the website. We therefore have no influence over the extent of the data which Google obtains using this button. According to Google no personal data is collected if the button is not clicked. Data, including IP addresses, is only collected and processed for logged-in members of the Google+ social network.

If you are a Google+ member and do not wish Google to collect data about you via our Internet site, you must log out of Google+ before visiting our Internet site.
Beurer is never informed if or when you have used the Google+ button. Instead it only receives a summarised, non-personalised statistic on the use of the Google+ button from Google.

To see in detail what data Google obtains for its own purposes and for more information on the further processing and the use of data, please refer to the Google data protection policies at

10. Subject to change

We reserve the right to modify this data privacy statement from time to time taking the legal regulations into account.

Ulm, Germany, August 2014