Beurer named brand of the century for heating pads
Beurer has again been awarded the title of "Brand of the century" for heating pads by the renowned publisher Dr. Florian Langenscheidt. The Ulm-based health specialist yet again triumphed over other well-known manufacturers to officially take its place in the premier league of German brands.
Brands of the century – Stars 2016
The latest edition of the brands compendium published every three years by Dr. Florian Langenscheidt features "Stars 2016" as its motto. It presents German brands at the top of their product category, selected by a top-class advisory committee comprising notable brand experts from the fields of media, economics and creativity along with the editing team at specialist publisher Deutsche Standards EDITIONEN. It is therefore particularly pleasing to see that Beurer has been represented once more in this edition.
The book premiere and brand gala celebrations took place on 24 November in Berlin. "We are delighted to be distinguished once again as a family company steeped in tradition. Featuring among Germany's strongest brands confirms that we are on the right path and motivates us going forward," said Kerstin Glanzer, Head of Marketing at Beurer GmbH, who accepted the award.