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Beurer establishes new subsidiary for the Benelux countries

Beurer continues to grow and has founded a new subsidiary in the Netherlands, based in Amsterdam. With Beurer Benelux, the German health specialist is expanding its sales and service structure for the countries of Belgium, the Netherlands and Luxembourg to serve the European market even better.

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Two awards for two Beurer “hyggelige” products

The MG 330 Shiatsu Massage Seat Cover and the FM 120 2-in-1 Shiatsu Foot Massager received two awards in 2023. The jury of the renowned Red Dot Design Award awarded prizes to the two products from the new Beurer "HomeLine" for their outstanding design quality. Beurer is also delighted to receive the German Innovation Award "Special Mention" in the "Excellence in Business to Customer - Medical & Health" category. The prize, which was created by the German Federal Council, is awarded to products and solutions that offer added value compared to previous solutions and impress with well-thought-out elements and original approaches.

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World Hypertension Day: 6 tips for measuring your blood pressure correctly

Blood is pumped through our bodies with every heartbeat. Blood pressure reflects the pressure which the blood exerts on the blood vessels from the inside. It can provide information about health and illness. High blood pressure is the number one risk factor for cardiovascular diseases. The diagnosis hits many people unexpectedly, because hypertension is often gradual and rarely manifests itself through specific symptoms. If left untreated, it can result in stroke or heart attack. High blood pressure cannot be cured, but those who suffer from it can keep their values under control with medication and a healthy lifestyle. For World Hypertension Day on 17 May, the Deutsche Hochdruckliga e.V. (German Hypertension Society) is raising awareness of how important regular blood pressure monitoring is with the motto "Dranbleiben, bitte!" ("Please keep it up!").

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Gift ideas from Beurer for Mother’s Day

This year, Germany will celebrate Mother's Day on 14 May. It's the perfect opportunity to say "thank you" to your mother with a small gift. The Beurer range includes a wide range of small gadgets that are perfect companions both at home and on the move.

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Get ready for spring with new diagnostic bathroom scales

Many people set themselves motivational goals, especially in the first half of the year. Often, the focus is on their weight. Some want to achieve the perfect figure for summer, others simply want to maintain their weight, exercise sufficiently or pay more attention to nutrition. In any case, knowing your precise body values can help you in achieving your goals. The new BF 500 Super Black Edition Diagnostic Bathroom Scale and the BF 980 WIFI with app connection help you to maintain an overview.

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Beurer named one of the “Top 100 Family-Owned Companies in Germany 2022”

WirtschaftsWoche, one of Germany's most renowned business magazines, has examined family businesses all over the country and honoured the best 100. For the third time, the family-run medium-sized company was examined to assess its sustainability and innovation. Beurer was able to stand up under scrutiny and has been named one of the 100 best family-owned companies in Germany in 2022.

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“kununu Top Company 2023”: Beurer is one of the most popular employers

The Ulm-based health specialist Beurer has made a flying start to the year and has been named a "kununu Top Company". Only five percent of the more than 1 million companies registered on the evaluation platform can qualify for the seal, which is based exclusively on direct feedback from employees. With a current rating of 4.3 and a recommendation rate of 93 percent, Beurer is one of the most popular employers on kununu.

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Social media: Beurer goes TikTok

Beurer is expanding its social media activities. In addition to its successful presence on Instagram, Facebook, YouTube, LinkedIn and Xing, the Ulm-based specialist for health and well-being has now also launched its own channel on the short video platform TikTok. The goal is primarily to address the young target group of Millennials and Generation Z.

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Wellness in everyday life: feel fresh and relaxed throughout the festive season

Oh, you stress head! The weeks in the build-up to Christmas in particular are anything but relaxing for many people. With huge amounts of stress involved in getting everything you need, pressure to be perfect, appointments and things that need to get done, taking some time for yourself often falls by the wayside. It is important that you feel calm, especially in the run-up to Christmas. With the new wellness products from Beurer, it is easy to take a little break from everyday life and get through the festive season feeling fresh and well cared for.

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Beurer launches first-ever TV advertising

Beurer wishes its customers well with new slogan "Lasst es euch gut gehen!" Beurer is launching the first-ever TV campaign in the company's 100-year history in Germany and Switzerland with this message. The advert will be shown for almost four weeks from the end of November. With the cold-season ahead of us, the Ulm-based health specialist is focussing on its heating range.

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